ValenciaLAB, has held the Entrepreneurship for dummies, a training meeting for new entrepreneurs to learn about the Valencian ecosystem and the keys to starting a new business. Professionals from various fields have shown the way to undertake in the Valencian ecosystem.
Maru Cruz, from Creative Lions, has addressed the brand strategy in the digital environment. According to the expert, the logo “is the silent ambassador of a brand.” This image, he said, “must be simple, memorable and responsive on all platforms.”
To do good design work on a brand she added- “you must first define the keywords or essential keywords for the brand. When designing a website you can use an image of a person who looks you directly in the eyes, that type of image converts very well.